If We Sold Farm Products Like Other Porducts....... What would happen if we priced our cows or carrots, using the same criteria the auto industry uses to price a car? The following (facetiously) perfect example mysteriously arrived at the Farm Bureau Office. LIST PRICING A COW A farmer had been taken several times by the local car dealer. One day, the car dealer informed the farmer that he was coming over to purchase a cow. The farmer priced his unit as follows: BASIC COW.................... $499.95 Shipping and handling........ 35.75 Extra Stomach................ 79.25 Two Tone Exterior............ 142.10 Produce Storage Compartment.. 126.50 Heavy Duty Straw Chopper..... 189.60 4 Spigot, High Output Drain System. 149.20 Automatic Fly Swatter........ 88.50 Genuine Cowhide Upholstery... 179.90 Deluxe Dual Horns............ 59.25 Auto-Fertilizer Attachment... 339.40 4X4 Traction Drive Assembly.. 884.16 Pre-delivery Wash and Comb... 69.80 ************************************* FARMER'S SUGGESTED LIST PRICE: $2,843.36 Additional Dealer Adjustments: 300.00 TOTAL LIST PRICE (Including Options) $3,143.36